How it all started

This whole thing was born out of a shared frustration.
We saw firsthand how charities were falling behind the digital fundraising world.
With our backgrounds in marketing and deep roots in the charity sector, we knew there was a better way to help them raise more funds and connect with supporters.
We started by taking the best marketing strategies from the for-profit world and applying them to the non-profit sector.
We look for inspiration everywhere, whether it’s from digital marketing leaders or archival print ads from the 70s.
And since then, we’ve raised over £43 million for charities, working with organisations in humanitarian relief, disaster response, conservation, and beyond.
Since 2020

The breakfast bunch

Our team are a bunch of marketing nerds, obsessed with using their powers for good. We’re always refining, always testing, and finding new ways to make fundraising better.
Co-Founder & CEO

Jamal Abbas

Lecturer at the Chartered Institute of Fundraising with deep expertise of non-profits & digital marketing.
Co-Founder & CEO

Zaynab Tarik

10+ years marketing social good initiatives across non-profits, fintech, social enterprises and beyond.

Chanté Kotzé

Head of Operations

Kira du Toit

Senior Account Manager

Ansab Majeed

Head of Creative

Abdullah Sherazi

Head of Strategy

Hamza Khattak

Head of Email Marketing

Insa Atif

Multimedia Copywriter

Shavez Qureshi

Multimedia Copywriter

Tanjim Tur Jim

Web Developer

Mignon Prior

Assistant Account Manager

Adeeb Abdul Razak

Multimedia Content Creator

Mirza Sameer Faisal

Media Buyer

Hamza Malik

Media Buyer

Get In touch

50 Capworth Street
London, England
E10 7HA

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