This whole thing was born out of a shared frustration.
We saw firsthand how charities were falling behind the digital fundraising world.
With our backgrounds in marketing and deep roots in the charity sector, we knew there was a better way to help them raise more funds and connect with supporters.
We started by taking the best marketing strategies from the for-profit world and applying them to the non-profit sector.
We look for inspiration everywhere, whether it’s from digital marketing leaders or archival print ads from the 70s.
And since then, we’ve raised over £43 million for charities, working with organisations in humanitarian relief, disaster response, conservation, and beyond.