Creative Content System

Select the client tier, then click every format currently in production — your diversity score updates in real time

Client Tier
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Select a tier to begin
Creative Diversity Score
Emotional
Urgency
Impact
Islamic
Donor Identity
Social Proof
👆  Start by selecting the client's tier above — required and optional themes will update automatically
🎬  Video Formats
🖼  Static Formats
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🩷
Emotional Narrative
Humanise the cause. Make the donor feel the weight of need.
Beneficiary Case Study Beneficiary Voiceover Direct Appeal On the Ground Direct Emotional Appeal Founder Story
Beneficiary Quote Hero-Led Static Before & After Aid in Use Photo Split Screen
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⏳
Urgency / Deadline
Create time pressure. Drive action before a window closes.
Direct Appeal Voiceover Ugly Ad Video Split Screen UGC Direct Call to Action
Crisis Call to Action Crossed Out List / Sentence Ugly Ad Photo Ugly Ad Photo with Beneficiary
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📊
Impact & Proof
Show what donations achieve. Make the outcome measurable and real.
Education Appeal News Reporter Ads Podcast Style Ads Direct Appeal On the Ground Direct Appeal Voiceover
Benefits Ad Before & After Aid in Use Photo Press / News Article Beneficiary Quote
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🌙
Islamic Motivation
Anchor giving in faith. Connect the cause to Islamic duty and reward.
Quran Video Spiritual Reminder Education Appeal Founder Story
Islamic Quote Beneficiary Quote Benefits Ad
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🙋
Donor Identity
Speak directly to who the donor is and who they can be.
Direct Appeal Personal Reflection Donor Objection Islamic Reminder Donor Reaction
Ugly Ads Hero Static Crossed Out List Benefits Ads
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💬
Social Proof / Case Study
Build credibility. Show the charity works and others trust it.
Beneficiary Case Study Direct Appeal On the Ground Founder On the Ground Appeal Distribution Compilation Beneficiary + Distribution
Distribution Image Beneficiary Quote Beneficiary Image
🌙 Ramadan During Ramadan, every theme gains a phase tag: Early Ramadan · Last 10 Nights · 27th Night · Eid. Each selected format must be assigned to a phase. All phases should be pre-produced before the month begins.