Creative Content System

Six themes. Every format mapped. One reference for briefing, reviewing and tracking creative diversity.

🎬  Video Formats
🖼  Static Formats
🩷
Emotional Narrative Humanise the cause. Make the donor feel the weight of need.
🎬 Video Formats Beneficiary Case Study Beneficiary Voiceover Direct Appeal On the Ground Founder Story Split Screen
🖼 Static Formats Beneficiary Quote Hero-Led Static Before & After Aid in Use Photo
⏳
Urgency / Deadline Create time pressure. Drive action before a window closes.
🎬 Video Formats Direct Appeal Voiceover Ugly Ad Video Split Screen UGC Direct Call to Action
🖼 Static Formats Crisis Call to Action Crossed Out List / Sentence Ugly Ad Photo Ugly Ad Photo with Beneficiary
📊
Impact & Proof Show what donations achieve. Make the outcome measurable and real.
🎬 Video Formats Education Appeal News Reporter Ads Podcast Style Ads Direct Appeal On the Ground Direct Appeal Voiceover
🖼 Static Formats Benefits Ad Before & After Aid in Use Photo Press / News Article Beneficiary Quote
🌙
Islamic Motivation Anchor giving in faith. Connect the cause to Islamic duty and reward.
🎬 Video Formats Quran Video Spiritual Reminder Education Appeal Founder Story
🖼 Static Formats Islamic Quote Beneficiary Quote Benefits Ad
🙋
Donor Identity Speak directly to who the donor is and who they can be.
🎬 Video Formats UGC Direct Call to Action UGC 3 Reasons Why Direct Appeal Voiceover Spiritual Reminder
🖼 Static Formats Us vs Them / Contrast Hero-Led Static Crossed Out List / Sentence Benefits Ad
💬
Social Proof / Case Study Build credibility. Show the charity works and others trust it.
🎬 Video Formats Beneficiary Case Study Direct Appeal On the Ground Founder Story UGC Direct Call to Action News Reporter Ads Podcast Style Ads
🖼 Static Formats Press / News Article Aid in Use Photo Beneficiary Quote Hero-Led Static Before & After
Key Bold chips = highest priority formats per theme Regular chips = supporting formats — effective but secondary Formats can appear across multiple themes — this is intentional
🌙 Ramadan During Ramadan, every theme gains a phase tag: Early Ramadan · Last 10 Nights · 27th Night · Eid. Each format selected must be assigned to a phase before briefing. Assets for all phases should be pre-produced before the month begins.